Are your LeadGen efforts falling flat?
Generating high quality leads requires meeting your prospects where they are in their journey. Are they just kicking the tires, or is your product or service a serious contender in their buying process?
If your website is producing visitors but they aren’t clicking through to something that converts them into leads, it might be time to dust off that website.
If your leads seem to disappear after benefitting from your free reports, it’s time to get help.
When you schedule a discovery call with me, we’ll discuss your marketing goals and how they fit into your overall business goals. We’ll look at what your strategy is and your current marketing materials. We’ll also take a look at your website and your current copy and content. We’re also going to ‘spy’ on your competitors.
I will generally suggest an audit of your website as a starting point, as it houses much of your marketing content and lead generation.
I provide a Site Content Diagnostic Audit + Comprehensive Report using a 21-point checklist to systematically analyze multiple parts of your site. I also look at what your competitors are doing and how they’re ranking on search engine results.
Lead time: From agreement on scope of work and signing of contract: 15 business days
A true diagnostic audit considers your individual business objectives and current pain points. This information is used to analyze your site for:
- Page load times
- Mobile friendliness
- Copy and content effectiveness
- Consistency in your message
- Ease of navigation
- A great user experience
- Keyword use
- Organic search visibility (SEO)
- Accessibility
- And more
I’ll provide you with an actionable, comprehensive report which we’ll discuss upon delivery.
Your prospects and leads may visit your site multiple times. As an industrial marketer, purchases may not be made directly through your website. However, it serves as an educational tool for your leads in the early and middle stages of evaluating their options.
I can write content for you that allows you to stay in touch with your leads by providing value at all stages and keeping your product or service in their mind. This might be emails, special reports like white papers, product descriptions, updated or new web pages, and more.